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Communications & Digital Engagement

Audience Engagement Lead

As the Brand Strategy team, we’re the owners, creators and developers of CAP’s brand – that means being totally tuned in to what we look and sound like. We spend our days weaving together compelling visual and written content that engages, inspires and motivates our many audiences. We resource, advise and empower the charity to ensure we’re presenting a public face that consistently promotes CAP’s mission. The Brand Strategy team is part of Communications & Digital Engagement, which sits in the Fundraising and Communications section of the charity. Due to the bank holiday weekend the closing date is 1st April 2021 9am

The role

The Audience Engagement Lead works with audience leads across the charity to help them define their audience, build strategy and reach their goals through excellent communications and digital engagement. They work with the C&DE leadership team to build an audience-centred engagement strategy that meets the needs of the whole organisation and brings our audiences together under one overall strategy. Whilst implementing this strategy, they champion our brand and mission, alongside great communications practices and the use of digital engagement tools and techniques. They work with audience and channel leads on audience definitions, brand positioning, engagement opportunities, content plans, scheduling and monitoring, ensuring campaign timing and messaging are coordinated to make the greatest impact. They proactively seek opportunities to equip and empower communicators across the charity, coordinating learning and knowledge sharing - for example facilitating skills hubs, online resources, workshops and presentations. This role complements roles such as Supporter Experience Lead, Fundraising and Engagement Leads, Church Engagement Marketing Manager and Internal Communications Lead, ensuring that the brilliant work they are doing to reach their audiences is joined up with a charity-wide strategy and shared goals.

Who we're looking for

We understand the power of a brand and the elements that combine to create it. We love to bring stories to life in a way that dignifies and empowers those who share. We’re self-motivated, disciplined and uncompromising on quality, but always know when it’s time to take a coffee break. A united team of creatives, we’ve got the skills to develop and deliver the brand on annual campaigns and projects directed at CAP’s varied audiences, but with an ability to remain focussed on the long-term roadmap for the development of the charity’s brand.


Bradford head office (will consider remote working for the right candidate)

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For further information, please contact the People & Culture team on 01274 760720 (option 6) or email

Information on genuine occupational requirements

You are advised to submit your completed application form via email as soon as possible to have the best chance of being considered. We reserve the right to close the post before the stated closing date where we have a high response rate.

All adults working in, or on behalf of the CAP have a responsibility to safeguard and promote the welfare of children and adults. This includes: A responsibility to ensure a safe environment in which CAP Services can be delivered. Identify children and adults where there may be safeguarding concerns and to follow the CAP Safeguarding Policy in addressing any concerns appropriately.

Please note that we are unable to consider applicants who do not presently have permission to work in the UK.

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