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CAP branding

Simple, honest and friendly: that's our look

Brand guidelines 2019

CAP house style guide 2020


Using our logo shows the world that you are Christians Against Poverty. It needs to be used in the right way so that others can see CAP the way it’s supposed to be seen – professional and approachable.

The CAP logo should be on the front cover of every piece of CAP communication: web, print, digital – you name it. Distortion or recreation is a big no-no. We know when our logo isn’t quite right (and don’t even think about changing its colour!). Download the right logo here.

The rising 'CAP' letters say what we’re all about: ‘lifting people out of debt and poverty’. That’s what we aim to do and we do our very best to do just that. Our logo is how people recognise us, but it also proudly shows our Christian ethos and motivation through our name. Basically, the CAP logo is simple, honest and friendly, just like us.

Primary logo pack

Debt Help logo pack

Fresh Start logo pack

Job Clubs logo pack

Life Skills logo pack


It’s not just any green, it’s CAP green – has a nice ring to it, don't you think? Make sure you’re getting the correct colour values on your design work by checking our full guidelines.

Green is our friendly way of saying 'come and chat to us – we care', it makes our post for our clients and supporters stand out, but it also communicates our continual growth and energy, both as a charity and what we see in our clients’ lives. We do have secondary colours on the CAP palette that work alongside it – orange, pink and a few blues – but green is still the big boss. It just has a few colourful friends for support now and again.

To see how to change colours in your documents please go to the relevant section in the brand guidelines.


  • CAP Green Print | C53 M0 Y100 K0
    Web | R121 G184 B41
    Hex | 79B829
  • CAP Steel Blue Print | C56 M30 Y17 K52
    Web | R76 G97 B114
    Hex | 4C6172
  • CAP Orange Print | C0 M80 Y100 K0
    Web | R232 G77 B14
    Hex | FF6600
  • CAP Pink Print | C33 M100 Y1 K2
    Web | R176 G16 B125
    Hex | B0107D
  • CAP Mid Blue Print | C99 M51 Y0 K0
    Web | R0 G104 B179
    Hex | 0068B3
  • CAP Cyan Print | C100 M0 Y0 K0
    Web | R0 G188 B227
    Hex | 009EE3




Typography is the unsung hero of our brand identity, but is often taken for granted. We don’t want our fonts swept under the carpet – we want them shouting loud and proud of how great CAP is!

Our primary font for body copy is Nunito Regular at 10pt or 9pt, it's warm and friendly and makes people want to read it. This is a Google Font which is freely available on the Google Fonts website. It can also be downloaded below.

Impact headings are in Nunito Extra Bold, regular headings are Nunito Bold Italic, sub-headings  are in Nunito SemiBold and quotes are in Nunito Italic.

For those with access to Adobe software then Jubilat can also be used. Please see the brand guidelines for how to use this effectively.

Nunito font pack


Icon pack


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