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In early 2023, the life that Paul and Sam knew started to crumble around them. Having worked as a joiner for over two decades, Paul and his wife, Sam, had not long set up their own business, with Paul doing the hands-on work and Sam taking care of the accounts. Everything was going well, until the cost of living crisis hit.
Sam: Within twelve months, materials like timber had almost doubled in price. Paul was taking on more and more jobs, working six or seven days a week. He’d arrive home and then immediately get on with pricing up other jobs, so he was often working 18-hour days. We weren’t paying ourselves a wage. Everything we had was going into keeping the business afloat.