What is deinfluencing and how could it benefit you?

Deinfluencing is one of the latest trends popping up on Tiktok and social media, questioning consumer culture, which can leave so many of us feeling like we need to buy the next best thing. People are becoming more transparent that their lives, lifestyles and homes aren’t perfect, and are advising their followers against buying the latest clothes, beauty products or home accessories, promoting a more mindful approach to consumerism. 

In light of the trending 2024 Netflix documentary ​‘Buy Now! The Shopping Conspiracy’ which ​‘unpacks the tricks brands use to keep their customers consuming,’ people are wanting to see brands be more transparent and ethical. 

The deinfluencing trend can help us ask questions about things before we buy them, such as:

• are they ethically made? 

• can they cause more harm to the environment?

• are they high quality?

• do I really need this product, or is the one I already have good enough?

*October-November Barclays Consumer Confidence Survey

Quick fixes like credit cards and buy-now-pay-later schemes may seem to help relieve the pressure to keep up in the short term, but they can come at a cost to our financial futures if we can’t keep on top of them. Of course, we know that not everyone gets into debt this way, and the reasons for debt are varied—whether it’s unexpected job loss, relationship breakdown, illness, or the rising cost of living. But, if you’re feeling the pressure to keep up with consumer trends and you’re financially stretched, we’re here to help you.

At Christians Against Poverty, we know that our worth isn’t found in what we own, but who Jesus says we are: loved and valued, whether we give in to every trend at the expense of our finances, or whether we can’t afford to keep up at all.

Use these tips to help you embrace the deinfluencing trend, be a more mindful spender, and live in the freedom that God has provided for all of us.

Nuffield Health say that ​‘boredom is one of the biggest triggers behind technology usage’ which may have an impact on the products we want to buy. Try taking time away from your screen, and go for a walk if you’re able, or do a hobby that you enjoy instead.

If you struggle to limit your screen time, you could also: 

• follow creators that help you to be financially wise 

• follow creators that inspire you to make creative choices with what you already have

• unsubscribe from emails that encourage you to buy things

When you do need to buy something, plan this ahead of time. You might want to compare prices, look for second hand options, and be more intentional about your purchases. 

Learn how to create a budget and download a free budget worksheet to help you stay on top of your income and outgoings. You can even join our free money coaching workshops to guide you through balancing a budget, using credit wisely, and structuring your finances.

Being prepared for life’s unexpected events can help us feel more in control of our money. How much you’ll need may depend on how much you’re able to save, but having a pot of money to fall back on can get rid of some of that anxiety you may have when you think about your bank account.

Last but not least, make sure to celebrate what you’re grateful for in life. This can put a spotlight on the things you do have, as opposed to what you don’t have. Why not spend five minutes each morning writing down what you’re grateful for? It could be your family, pets, or simply being able to wake up to a new day and connect with nature.