A quick guide to CAP’s brand
Colour
It’s not just any green, it’s CAP green – has a nice ring to it, don’t you think? Make sure you’re getting the correct colour values on your design work by checking our full guidelines.
Green is our friendly way of saying ‘come and chat to us – we care’. It makes our post for our clients and supporters stand out, and it also communicates our continual growth and energy, both as a charity and what we see in our clients’ lives.
We do have secondary colours on the CAP palette that work alongside it – orange, pink and a few blues – but green is still the big boss. It just has a few colourful friends for support now and again.