Last year the Government announced their intention to bring new unreleased digital Buy-Now Pay-Later products into consumer credit regulation. CAP has now responded to a HM Treasury consultation about how this regulation should be established. Regulation is essential for consumer protection, especially considering some of the particular dynamics of this type of lending, and we have argued that, in addition to the existing consumer credit regulatory regime, these lenders must be made responsible for the way their products are advertised and promoted by retailers.
